Facebook Radio Report Card 4-19-12

Greetings and welcome to this weeks Report Card on the 'Focus Group' of 25 very active Radio Stations in a variety of music formats tracking their posts on Facebook over the last 3 days (4-17 to 4-19-12).  The overall posting trends revolved around a few events this week including:

• Dick Clark's passing drew a number of posts from AC, Classic Hits, and some Rock stations.  
• Clear Channel outlets had a number of posts promoting specific artist channels on I Heart radio that seemed to be coming from a central post scheduling system.  In CHR-Rhythmic stations they were pushing a Drake stream.  In Country Brantley Gilbert's channel.  In Rock a channel around Soundgarden with their new release this past week and for AC a Jason Mraz feed.  It increased the number of "Music" posts by a big margin. 
• The recent 'study' that claim we could save 7 billion by legalizing marijuana was also posted by a number of rock stations with considerable comment levels.   

Here is a breakdown of the post categories over the 3 days with 268 posts tracked: 

Station Liners - 13%

Pics, News, Links, - 38%

Music news/links - 32%

Contests - 8%

Polls-Questions - 7%

Posts with the most Likes: 

• Meth and Elmo - pic below - 647
• Keith Richards poster - 532
• Sean's Mom passes from WDVE pic tribute post - 530
• Home Depot aisle sign - pic below - 330
• Pitt Penguins not out of it yet poster - 391
• Pic of Sign - Zombies can't swim buy a boat - 262
• Tribute to KINK announcer Les Spanoff on anniversary of passing - 262
• Pic of Woman sitting on big tree stump - big wood - 260
• Cat drifting in pool in a box - poster - 237
• Text Message need a dictionary - 232
• Baby poster - see below - 221
• MTV played videos - see below - 190 

Most Comments

• Sean's Mom passes at WDVE - 569
• Is this pic a 'butt' or is it 'cleavage' - 132
• Zombies can't swim - 95

Top Shares

• Keith Richards poster - 272
• Pitt Penguins poster - 151
• Meth & Elmo - 150
• Zombies can't swim - 94
• Cheap I Pad - see below - 91

We did have more shares this week and comments were slightly off on many posts.