Are you close enough to really engage them? Or are you a distance voice reliant on the music you play that they can find in many places - with and without advertising?
Is your audience a real part of your station, or just a set of ears on the other end of the speaker. Do you really have a team of personalities that can engage an audience? Or is it all 'phoned in?'
Do you really know what entertains the audience and engages them? Or have you given up trying?
All of these questions may seem obvious, but take a few hours and just listen to your stations. For many, it may be time to find a way to authentically engage your audience again.
We all can see a world of new engagement and entertainment on every level. Radio is still reaching over 90% and has pretty healthy engagement, but the more we sit back and let our programmed automation take the lead we risk losing the connection that made radio so effective. Just a few thoughts as 2018 gets rolling and see Spring ahead.
Do you really know what entertains the audience and engages them? Or have you given up trying?
All of these questions may seem obvious, but take a few hours and just listen to your stations. For many, it may be time to find a way to authentically engage your audience again.
We all can see a world of new engagement and entertainment on every level. Radio is still reaching over 90% and has pretty healthy engagement, but the more we sit back and let our programmed automation take the lead we risk losing the connection that made radio so effective. Just a few thoughts as 2018 gets rolling and see Spring ahead.
