The news doesn't look good in the headlines as the format is DOWN again and by a pretty significant margin. But, looking deeper at the facts there are a lot of big success stories to tell. The big reason numbers are down is Howard Stern leaving for Sirius. A number of rock stations coverted to all Talk with Free FM and others lost shares in the Mornings as the Howard replacements had no prayer of hitting his numbers. Those that didn't have Howard usually had up books.
Musically Active and Alternative rock stations are in pretty good shape. Lots of big artists, strong debuts, and robust sales are all pointing to the best times in rock music since the 90s. If you want to dive into the details look at our in depth report - http://www.mcvaymedia.com/rock/06/spring06_rock_ratings_report.html
Tuesday, September 26, 2006
Welcome!!!! McVay Media Consults Rock Radio Stations in the U.S., Canada and the Caribbean Islands. Nearly all other radio formats from Hispanic to AC to CHR to Country are also aided by McVay Media. We also work with New Media, streaming stations, web promotions, syndicated programming, and even record labels and artists.
This Blog deals with ALL THINGS ROCK from the music to the DJs to the lifestyle. We'll focus on the audience, the music and rock radio industry. Your comments and observations are always welcome.
You can contact Dave Lange VP Rock - McVay Media - email Dlange210@comcast.net or call the office 574 273 0559. Visit the McVay Web Site http://www.mcvaymedia.com for lots more.