Monday, December 5, 2011

The New K.I.S.S.

We all heard the catch phrase - K.I.S.S. - Keep It Simple Stupid.  In the Radio Programming world it's become one of the most overused catch phrases to justify all kinds of 'rules' in addressing and engaging the audience.  As we look ahead at Social Media a friend (Jeff Vidler) linked an interesting article in my Facebook feed on Brian Solis' book - The End of Business as we know it.   If you are a Programmer or Brand Manager the thoughts and findings here are very important.  

A couple of notes from the article really stood out on my screen: 

  • 'On a basic level, consumers need to feel that they are being heard, that action is taken on their behalf'  Take a good look at your Brand's Facebook page and notice the requests or comments from your audience - were they just ignored by your team or did you follow up?  It's more than just answering their questions (Where is the closest Springsteen concert?).  Join in on their conversations and respond when they comment.  Just sitting there and going 'ok' isn't enough to get them engaged with you.  
  • K.I.S.S. (Keep It Significant and Shareable) This should be your new mantra on Social Media.  If it doesn't stand out or if it isn't relevant it's a wast of your time and space in their world.  You won't make the top of their new feeds unless you can be relevant.  And the real measure of importance is if they feel it's important enough to 'SHARE.'  
As you develop and grow your Social Media presence and use these important tools more and more to bond with your audience take a look at all 14 tips Brian Solis' brings out here.  They may take a bit of thought and planning to build into a usable platform - but it's a very important exercise if you want to take full advantage of the potential.   

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