Now this data is based on both diary and PPM data and only includes the markets that had PPM for the Fall 09 report. We've had a number of PPM markets added over 2010 and there are differences in the listening patterns when we compare PPM and Diary results, but this graph does give you a good picture of where the important hours and dayparts are.
Later in the week we'll take a deeper look at the Radio Today report from 2009 and dive into the individual formats. So check back!!