Looking over the Ando Media ranker for the On-Line Radio Streaming world take a look at the Average Time Spent Listening per session for the players. Pandora is the big leader with nearly a half a million people tuned in from 6a to 8p but the session starts (cume) is over 150 million during the daypart and then look at the time spent listening at less than 1 hour.
Looking at the other providers here CBS is 2nd with the help of AOL Radio but, it's a long way from Pandora and doesn't have much more TSL. Clear Channel, Cox, Citadel, Cumulus, Bonneville, Greater Media and Entercom are better at TSL and much of their offerings are terrestrial station streams. AccuRadio's big line up of stations and their attention to upscale Jazz/Classical formats and other unique offerings has better TSL, Salem's religious streams are also strong.
As we look at the listening habits here we can see that just being a juke box with a big list of songs pretty much on shuffle doesn't make for a lot of TSL. There is a lot of cume here and not a ton of long listening spans. Is the audience trying it out and getting bored? Are they tuning around because there is so much to pick from? How is the emerging mobile (I Pod/Blackberry/Android) apps world different from the this view which is pretty much computer based?
We have a lot to learn about the new world of streaming.
As we look at the listening habits here we can see that just being a juke box with a big list of songs pretty much on shuffle doesn't make for a lot of TSL. There is a lot of cume here and not a ton of long listening spans. Is the audience trying it out and getting bored? Are they tuning around because there is so much to pick from? How is the emerging mobile (I Pod/Blackberry/Android) apps world different from the this view which is pretty much computer based?
We have a lot to learn about the new world of streaming.
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