It's not a pretty picture and while all of us in the rock radio world do have some valid reasons and excuses it's time for action. See the full picture for yourself.
I am also preparing a review of the new People Meter system that Arbitron has now certified and will be implementing throughout the next year in a number of the larger (mostly top 10) markets. After attending the on-line Arbitron sessions it's obvious that PPM will have many complex and far reaching changes that will affect all of us even if your market never gets the service!!! As soon as we get that article posted on the McVay Media site please read it for your own career's sake.
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