While we still see lots of challenges for Radio there are 3 opportunities that have tons of potential to drive revenue and cement Radio's strong marketing tool position in every community. Let's take a look:
DIGITAL - Yes, digital on-line web-based marketing has huge potential for radio. The Borell studies of advertisers across the county show that the key to success is using both traditional media and targeted digital campaigns.
While it's great to use all the web tools to laser target prospects on the web, you also need the brand building, event creation, and huge reach of traditional media.
We also have skilled sales teams that already call on the key marketers in our markets. Give them the knowledge of digital and the tools to add both sides of this package to what they can offer and Radio gets closer to being at the center of more marketing plans and dollars. Build whole campaigns that build the brand and micro-target customers.
LOCAL - No media has the potential to be more Local than Radio. Newspapers are struggling to stay afloat in most markets. TV has become a streaming world with so many options. The internet news world is more often nationally focused, more so on politics it seems like now. In the end who wakes up in your market and talks about your weather, traffic, events, and issues? Radio clearly has the one on one potential here.
EVENTS - Staging events and also participating in big established events can be a key revenue source. Yes, it takes lots of planning to build a Job Fair or a Bacon Fest, the opportunity to stage these events and bring in nice crowds from the market is a key skill that Radio has a big edge in. The key is building them to make sure you build revenue.
The New Marketing Tools on the block may be great at finding niche targets, but it takes more than chasing targets with banner ads or pre-roll videos. Most of the time the customer needs to know you and be able to get face to face with you to become a real customer. Radio has proven over and over it can deliver.
2018 is a year to look forward to.
DIGITAL - Yes, digital on-line web-based marketing has huge potential for radio. The Borell studies of advertisers across the county show that the key to success is using both traditional media and targeted digital campaigns.
We also have skilled sales teams that already call on the key marketers in our markets. Give them the knowledge of digital and the tools to add both sides of this package to what they can offer and Radio gets closer to being at the center of more marketing plans and dollars. Build whole campaigns that build the brand and micro-target customers.
LOCAL - No media has the potential to be more Local than Radio. Newspapers are struggling to stay afloat in most markets. TV has become a streaming world with so many options. The internet news world is more often nationally focused, more so on politics it seems like now. In the end who wakes up in your market and talks about your weather, traffic, events, and issues? Radio clearly has the one on one potential here.
EVENTS - Staging events and also participating in big established events can be a key revenue source. Yes, it takes lots of planning to build a Job Fair or a Bacon Fest, the opportunity to stage these events and bring in nice crowds from the market is a key skill that Radio has a big edge in. The key is building them to make sure you build revenue.
The New Marketing Tools on the block may be great at finding niche targets, but it takes more than chasing targets with banner ads or pre-roll videos. Most of the time the customer needs to know you and be able to get face to face with you to become a real customer. Radio has proven over and over it can deliver.
2018 is a year to look forward to.
