When you, or the on air talent on your team, cracks the mic what is their Point Of View. Are they in the sound proof room talking into the magic cylinder and making the meters wiggle so the masses can hear their every word? Or are they communicating with the listeners and having a real conversation with them?
Obviously we know what will connect with the audience. Yet, how many breaks do we hear on stations in all size markets with all levels of talent that just focus' on them and their point of view only. Yes there are personalities that have a captivating point of view and a gift of gab and much of their audience dials in to bathe with their words, but face it most of the on air talent we have will build a lot stronger engagement with the audience by taking their Point Of View.
Go back and listen to your breaks if you are on the air - where was your Point Of View?