tag:blogger.com,1999:blog-480420638205495117.post3038404335921390162..comments2023-09-11T03:14:51.596-07:00Comments on Dave Lange Radio: Lessons for Radio from the new TV WorldDave Langehttp://www.blogger.com/profile/12697813700519849105noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-480420638205495117.post-24546711386296695112007-05-11T12:39:00.000-07:002007-05-11T12:39:00.000-07:00You just said the magic word: "reach". ...You just said the magic word: "reach". Radio needs to work with Arbitron and the agencies post-PPM to redefine radio as primarily a reach medium. <br><br>Staples Center routinely sells out for Lakers games, but how many people are there to been seen or get social instead of watching basketball? By that comparison, their basketball attention span (AQH or TSL, if you will) would be low, but as long as the house is full, the Lakers, AEG and its vendors are happy campers. An arena half-full of diehards is not the mark of a successful franchise.Anonymousnoreply@blogger.com